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- Green IT
Thought Leadership
Marketing message or genuine developments in power efficiency?
Whether it be in the form of “green”, “eco-friendly” or “carbon neutral” strategies and campaigns, organizations are waking up to their responsibilities to the environment as part of their broader Sustainability and Corporate Responsibility (CSR) practices.
The IT industry finds itself in the unique situation of being not just a CO2 offender, but also a potential savior for organizations wishing to improve their own status as environmentally responsible organizations.
Not just about Green
For most organizations, the environment, climate change or being green, cannot be the only driver. At a time of increasing global economic difficulty, organizations need to cut costs or, at the very least, extract increased output from the same expenditure. Fortunately, improvements in green technologies often equate to improvements in efficiency.
More IT doesn’t mean less Green
A common misconception is that the deployment of more IT instantly leads to an increase of an organization’s carbon footprint. The correct deployment of IT can, however, ensure that the opposite is true. Capgemini’s thought leadership on the topic of Green IT can help you to understand how IT can have a positive impact on your organization’s carbon footprint.
So what do we do?
We help our clients to tailor strategies and translate them into practice by, for example, designing a sustainable development strategy; devising and deploying sustainable products, identifying technological developments that may affect competitiveness, assessing necessary changes based on existing regulations or forecasts, building reporting tools to better grasp what is at stake and monitor progress.
A few examples of Capgemini embedding the principles of CSR & Sustainability include:
- Green IT Opportunities: such as Client devices, Server-Side Computing, Technologies that help reduce waste, better Asset Management, Optimization of Server Farms
- Developments in Green Datacenters: including IT infrastructure virtualization and consolidation, working with specialized companies to develop state-of-the art data centers, reusing waste heat, procuring energy efficient product replacements
- Sustainable desktop strategies : Improving energy conservation in a way that makes financial sense without compromising service, performance or productivity
- ASE facilitation for consumer product retailers in order to identify sustainability issues and solutions that will determine the design of the future value chain
- Business Models and Sustainable Energy Offering
- Several CSR Consulting Services (CS) product offering, such as CSR in Supply Chain Management, Carbon Footprint Reduction Tool, CSR as part of performance management
We are working with several of our business partners on projects to address CSR & Sustainability concerns, particularly around the area of Green IT. The projects involve working on solutions to reduce the impacts of IT on the environment through energy efficiency, virtualization of datacenters and IT asset reuse and disposal. The Energy Conservation Tool developed by the Smart Energy Alliance is just one example.
