Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain
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Our world is changing, consumers are changing. And the speed of change is rapidly accelerating. Consumer behavior will be a primary factor in determining which direction this change will take.
Capgemini’s “Future Consumer” study explores how trends such as health and wellness, sustainability and other environmental issues, the growth of online shopping and the use of new/emerging technologies will impact the way consumers buy, receive, and use products and services in the future.
In this film the report’s authors, Brian Girouard and Kees Jacobs, present our key findings from the survey and we also hear from many consumers themselves about their needs and behavior.
