Cars Online 07/08: Understanding Consumer Car Buying Trends
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Competitive pressures and increasing complexity have led automotive companies to look for an edge wherever they can find it. Improved consumer insight into vehicle shopping and buying behavior can provide that valuable advantage.
Capgemini’s Cars Online report contains insights that can help vehicle manufacturers and dealers develop and execute more effective strategies in areas such as sales, marketing and advertising, aftersales service, customer relationship management and manufacturer/dealer collaboration.
Cars Online 07/08, Capgemini’s ninth annual automotive study,
explores trends within the retail side of the automotive industry, focusing on
consumer buying behavior, environmental issues, Web usage, lead management and
customer loyalty. In total, nearly 2,600 consumers were surveyed in
In this film, Automotive sector leader Nick Gill discusses the report’s key findings.
