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Data Quality: The Foundation for Improved Collaboration

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The high degree of errors in the information shared between manufacturers and retailers remains a critical issue for the industry. Today leading companies have become more aware of the size and complexity of the challenge and many have started working together to fix the problem. However, to do so effectively they must address the root cause of poor data accuracy in the consumer products and retail industry: data quality. This video highlights the key data quality issues and looks at how they are being addressed. 

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