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Data Accuracy in the Consumer Goods and Retail Industry

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Most product information used in the consumer goods and retail industry today falls short of basic quality standards. The data accuracy challenge can be resolved by focusing on two key causes of bad data: constantly changing consumer products (new products, promotional products, pack sizes and so on) and the manual intervention that takes place in correcting and re-entering the same product information. This video looks at how these causes of bad data can be successfully addressed.   

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Capgemini and the Consumer Products industry:

Capgemini and the Retail industry:

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