Telcos vs. Internet Players: Worlds in Collision?
Issue 15 in the Telecom & Media Insights series
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2006-11-07 03:32 PM
Internet players are seeking ways to drive more user traffic to their portals to grow their share of online advertising revenues. They are increasingly turning their gaze on communication services, which account for more than 45% of users’ time spent online.
Internet players’ communication initiatives are venturing beyond instant messaging, chat and email to include low-cost VoIP and citywide Wi-Fi access, which could pose a potential threat to telcos’ revenues.
Capgemini’s TME Strategy Lab researched the various telecom initiatives underway by online players across fixed voice, Internet access and mobile domains and analyzed the viability of offering these services free or at discounted rates, on a large scale, through an ad-supported business model.
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